Bangalore : Cover Story, India’s first homegrown fast fashion brand with a global design ethos, proudly announces the launch of its new store on 100ft Road, Indiranagar, marking a bold entry into Bangalore’s high-street retail scene.
With collections designed in London and made for Indian sensibilities, Cover Story bridges the gap between global runway trends and the wardrobe needs of the modern Indian woman. Backed by a London-based design studio, the brand drops new collections every two weeks, keeping fashion fresh, fast, and always on-trend.
Spanning 1047 sq. ft., this standalone store—set within the prestigious Salarpuria Palladium property—represents a significant milestone for Cover Story, as it moves beyond mall formats to embrace a more curated, design-first identity. The store’s soft pastel interiors, plush seating, and inviting layout create an elevated yet accessible shopping experience.
The brand brings the latest fashion trends from the runway with silhouettes that feel relevant, aspirational, and easy to wear.
As a prime location for South India, the store houses the brand’s complete collection alongside exclusive, limited-edition styles, available only at select outlets. Customers can also enjoy personal styling sessions, as well as complimentary sizing tweaks, reinforcing Cover Story’s commitment to fashion that fits beautifully and feels personal.
With fortnightly drops driven by global catwalks and street style, Cover Story is redefining fast fashion in India—offering premium design at accessible prices. The new Indiranagar outlet sets the tone for the brand’s high-street expansion and brings fashion lovers a boutique-style space that blends trend-led design with thoughtful retail.
Perfectly placed and designed with intent, the store reflects a bold new phase for Cover Story presenting an amalgamation of runway fashion and local tastes to reshape the fashion in Bangalore.