Bengaluru : Choice International Limited (“Choice”), one of India’s leading diversified financial services groups, today announced a strategic partnership with NH Investment & Securities Co., Ltd. (“NHIS”), a leading South Korean financial institution and subsidiary of NH Financial Group, through an investment of ₹9000 Million in Choice Equity Broking Private Limited (“CEBPL”), the Broking & Wealth Management arm of Choice.
This strategic investment marks a significant milestone in Choice’s growth journey and reflects the confidence of NH Investment & Securities (NHIS), one of South Korea’s leading financial institutions, in Choice’s vision of building a next-generation financial services platform in India.
India’s capital markets are witnessing unprecedented growth, driven by rising retail participation, increasing investor awareness and rapid digital adoption. Against this backdrop, Choice sees significant opportunities to expand its broking, wealth management, investment distribution and capital market businesses while deepening customer engagement. As part of the transaction, NHIS will be investing ₹9000 million in Choice Equity Broking Private Limited through Compulsorily Convertible Preference Shares (CCPS).
Beyond capital, the partnership brings significant strategic value by combining Choice’s growing presence in India’s financial markets with NHIS’s global institutional expertise, technology-led operating model and experience in one of Asia’s most sophisticated capital markets. The collaboration is expected to facilitate knowledge sharing across institutional broking, research, capital markets, governance, risk management, compliance and operational excellence, while enhancing Choice’s institutional capabilities and long-term competitiveness.
Commenting on the development, Mr. Arun Poddar, CEO & Executive Director, Choice International Limited, said, “This investment marks a significant milestone in our growth journey and reflects the confidence of a leading global financial institution in our vision, business model and long-term potential.
Together, we aim to drive innovation, enhance customer experience, expand access to quality financial products and contribute meaningfully to India’s financial inclusion agenda. As the country progresses towards its Viksit Bharat 2047 vision, this partnership positions us to create sustainable value for our customers, stakeholders and the broader financial ecosystem.”
Commenting on the partnership, Mr. Shin Jae Wook, President & CEO of NH Investment & Securities, said, “This strategic investment marks an important milestone in further strengthening NH Investment & Securities’ global business portfolio. Through our partnership with Choice Group, we will combine the strengths of both organizations to deliver differentiated financial services and build sustainable long-term growth engines for our global business.”